Rod "RJ" Moore

A current WIRED magazine piece, "Why Do E-books Cost So Much," initially made me react with anger. As an author, I see that publishing has a challenging future. However, with the advance of e-readers, the prospects of e-books are better than ever. But pricing e-books has been a source of contention since their introduction (more…)

Not another fatalistic column about the future of journalism? No, not from me. I happen to think journalism has a great future. Just not as journalism. Because, you might say, we are all journalists. Citizen journalism is taking hold. As is hyperlocal journalism. Some say microblogging is journalism. And it probably is. It just doesn't (more…)

The toughest thing to do as a solopreneur is to have faith in yourself. And to have faith in your product or service. And faith in your work. That's probably the hardest thing for an artist. I consider myself an artist. In fact, you might say I'm an artist, only with words. So don't (more…)

I'm working on an e-course that will hopefully be available this fall and it's all about the art of re-writing. There aren't many courses on re-writing so I'm hoping to offer something valuable to freelancers and beginners.
So, how do you go about re-writing? Well, first you must have something to re-write. Sometimes your first drafts will be less than (more…)

I'm a little late in posting a blog entry because I've been on a much needed writing retreat. See, I've been so busy writing other things that I needed a break to focus on co-authoring my new book with my wife. We're writing a book about branding and we need to hold each other (more…)

In a previous post I said your story is your most compelling marketing tool. I recently read a column by Jason Fried, founder of 37signals and Inc. columnist, that has reinforced my belief. He says your story should be told with personality. Which means it should be authentic and in a voice that captures (more…)

Your story is the most powerful marketing tool you have if you are self-employed or you are a small business. Think about it. It's YOUR story. Not someone else's. No one has a story exactly like yours. Sure, there might be some similarities here and there. But it's uniquely yours.
If you aren't telling your story (more…)