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On Writing & PublishingHow To Tell Your StoryMay 10, 2010
In a previous post I said your story is your most compelling marketing tool. I recently read a column by Jason Fried, founder of 37signals and Inc. columnist, that has reinforced my belief. He says your story should be told with personality. Which means it should be authentic and in a voice that captures (more…)
What's Your Story?March 31, 2010
Your story is the most powerful marketing tool you have if you are self-employed or you are a small business. Think about it. It's YOUR story. Not someone else's. No one has a story exactly like yours. Sure, there might be some similarities here and there. But it's uniquely yours.
If you aren't telling your story (more…) |
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I was born in the Ohio Valley, but I moved to western Pennsylvania as a toddler. Aside from college and graduate school, I have always been surrounded by mountains and hills. Perhaps that's why two of my favorite places to visit are Jackson Hole and Asheville, North Carolina.
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