Rod "RJ" Moore

Author, Ghostwriter & Writing Coach

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On Writing & Publishing

Apple Will Price E-Books Based On Popularity

February 23, 2010

Tags: iPad, Apple, publishing, ebooks, innovation, ebook pricing, authors

This is a follow-up to my last post about Apple's iPad and ebook pricing.

   In case you missed it (yeah, right), Apple's iPad will be $499 minimum. So, the price of a PC notebook. Lower than anticipated, but still not chump change. Seeing how Kindle's are selling, I think the iPad could become the killer e-reader. (My wife will get one first since I got the MacBook).
   In addition, ebooks in Apple's digital bookstore will be priced from $12.99 to $14.99, but bestsellers will likely stay at the magic $9.99 price. Good news or bad news? Good news for authors and publishers. After all, if you have a bestseller, a few dollars difference for ebooks won't matter much. At least we're not locked into that price for all ebooks, which seems to be the case on Amazon. Where's the bad news? There is no bad news. Apple's iPad should boost ebooks' popularity even more. As long as authors have some say in the process, we'll be happy. Splitting 70% profit on ebooks with the publisher seems reasonable.

Read the full article from The New York Times here: http://www.nytimes.com/2010/02/18/technology/18apple.html

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   I was born in the Ohio Valley, but I moved to western Pennsylvania as a toddler. Aside from college and graduate school, I have always been surrounded by mountains and hills. Perhaps that's why two of my favorite places to visit are Jackson Hole and Asheville, North Carolina.

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