Rodney J. Moore, Author & Journalist










CONTACT:

615.591.4701 office
615.238.4225 mobile
rod@rodneyjmoore.com


   Rodney J. Moore is an author, journalist and ghostwriter with extensive media experience. He is a former university writing instructor with an M. A. in Journalism. As founder of Brand Moore, his copywriting and consulting business, he has written about and conducted research on branding for nearly 20 years. His first book, Design Secrets: Layout (Rockport), was published in 2004. He is currently working on several books and he better have one finished this year.

My Books & Shorts

The Bun Also Rises (Amazon Shorts, 2007)
    Do you know “The Bun Lady?” Her story is not unlike a modern-day fairy tale filled with one obstacle (and triumph) after another. Meet Cordia Harrington, CEO and president of Tennessee Bun Co. She runs the fastest bakery in the world, churning out a whopping 60,000 buns an hour. Her first and most famous client, McDonald's, put her through a grueling four year and 30 interview process before signing her up to provide hamburger buns to 600 franchises. This is her remarkable story.

Design Secrets: Layout (2004)
    In this installment in Rockport's popular Design Secrets series, readers are invited inside the creative process that goes into designing a winning layout. This book features 50 real-life layout design projects and looks behind the scenes, uncovering the design processes that produced the end results. Original plans, sketches, visuals, interim drawings, and presentations, each accompanied by informative text and captions, show how designers present their ideas and solve problems. Each featured design project is shown in detail from concept to completion and all the stages in between.
    Author Rodney J. Moore focuses on the layout process for a wide variety of real-life graphic design projects, exploring the hows and whys of the layout's final look. He answers questions such as: Where did the idea come from? Why did the designer approach the problem this way? What failures did the designer encounter along the way? How did the designer achieve the end result? This book provides an over-the-shoulder perspective on the design process for 50 hardworking layouts.

On My Nightstand


    I'm currently reading the following books:

You, Inc. by Harry and Christine Beckwith
Rules for Renegades by Christine Comaford-Lynch
Penguins and Golden Calves by Madeleine L'Engle
Pound for Pound by F. X. Toole
Alphabet Juice by Roy Blount Jr.

Recent Clips

Small Business
Seeing Is Believing
Small business goes Hollywood with 3-D glasses for Super Bowl commercials.
Trade Publications
STEP 100 Profiles
Short Profiles of 10 winning entries in STEP Inside Design magazine's 100 top design projects of 2008.
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