is an author, ghostwriter and writing coach with extensive publishing and media experience. He is a former university writing instructor with an M. A. in Journalism. His first book, Design Secrets: Layout (Rockport), was published in 2004. He is currently working on several book projects and his first e-book on branding will be available soon. As founder of Rod Writes, his online copywriting and consulting business, he has written about and conducted research on branding for nearly 20 years.
The Bun Also Rises (Amazon Kindle, 2010)
Cordia Harrington has nice buns. No, not HER buns you perve. She makes buns for McDonald's restaurants in the Southeast at her company, Tennessee Bun Company based in Nashville, Tenn. Harrington's story is not quite rags to riches, but it's pretty darn close. She went from single mom to mompreneur with lots of ups and downs along the way.
Before he left office, Pres. George Bush came to her Bun Company to tout small business's effect on the economic recovery. Not bad for a bun lady.
The Bun Also Rises (Amazon Shorts, 2007)
Do you know “The Bun Lady?” Her story is not unlike a modern-day fairy tale filled with one obstacle (and triumph) after another. Meet Cordia Harrington, CEO and president of Tennessee Bun Co. She runs the fastest bakery in the world, churning out a whopping 60,000 buns an hour. Her first and most famous client, McDonald's, put her through a grueling four year and 30 interview process before signing her up to provide hamburger buns to 600 franchises. This is her remarkable story.
Design Secrets: Layout (2004)
In this installment in Rockport's popular Design Secrets series, readers are invited inside the creative process that goes into designing a winning layout. This book features 50 real-life layout design projects and looks behind the scenes, uncovering the design processes that produced the end results. Original plans, sketches, visuals, interim drawings, and presentations, each accompanied by informative text and captions, show how designers present their ideas and solve problems. Each featured design project is shown in detail from concept to completion and all the stages in between.
Author Rodney J. Moore focuses on the layout process for a wide variety of real-life graphic design projects, exploring the hows and whys of the layout's final look. He answers questions such as: Where did the idea come from? Why did the designer approach the problem this way? What failures did the designer encounter along the way? How did the designer achieve the end result? This book provides an over-the-shoulder perspective on the design process for 50 hardworking layouts.